it's all about

INTEGRATED CAMPAIGNS

We are a team of creative people who met under the common Bluecloud Interactive brand. We originate from media houses, BTL/ATL, social media, shopper, marketing, event organizing, PR/ePR agencies and the film industry.

Equipped with extensive research, analytical and strategic facilities, we design brands and their communication. We believe that the most important thing in sales is consumer's experience with the brand, its unique promises and image communication.

Brand experience is a convergence of specially designed components to make each point of contact with consumer positive and engaging.

Your advertising campaigns will be designed on the basis of reliable online research and consumer insights, and the strategy will also include the most innovative promotion tools and new media.

We are professionals in UX/UI, and in the design of brand experience, interactive creations or involving events outside the Internet.

Check out our offer:

Experience marketing

BTL

POS, CATALOGUES, INSTALLATIONS, CREATIVE STANDS, CREATIVE SHIPPING

The offline and online world intertwine with each other in marketing and create synergies in mix marketing.

Well-designed systems, POS materials, creative shipping and exhibition stands must create a positive experience not only at the point of sale. They should accompany the consumer everywhere, even in his place of residence, on his way to work or school.

Professional design and BTL materials production offer, thanks to technology and sensory marketing, allows us to boldly communicate in real space and combine it with the online world.

AMBIENT MARKETING

CUSTOM ADVERTISING MEDIA

By combining offline competence and digital marketing, we encourage users to discuss our ambient concepts on the Internet.

Planning consumer experience with the brand in urban space requires a lot of knowledge of the OOH advertising market and skilful use of custom media designed individually or in consultation with outdoor networks.

One well-thought-out ad in public space, building surprise and positive experience, can bring more benefits than 1,000 billboards throughout the country.

EVENT MARKETING

EVENT, GUERILLA MARKETING, ROAD SHOW, VR/AR/SENSORY

The increasing development of technology and augmented reality allows the real and the virtual world to connect and penetrate, which effectively engages customers before, during and after the event.

In an effective way, we combine the world of traditional stage design and advanced multimedia.

GUERILLA and ROAD SHOW is another marketing area that allows us to build a powerful consumer involvement and significant emotional bond. Using unconventional techniques, we plan unannounced campaigns in public places such as squares, clubs, cinemas, railway stations and universities.

Such experience will not be forgotten by any consumer!

FIELD MARKETING

SHOPPER DIGITAL, VR/AR/SENSORY, POS, NEOSTESS – CONSUMER ACTIVATIONS

Shopper Digital is a new approach to field marketing. We design consumer experience at the point of sale, during sponsored events and meetings with opinion leaders, journalists and bloggers.

Communication and experience with the product does not have to be boring, enclosed in the frame of retail network capabilities. We make consumers queue at the shelves with our customers' products.

We know consumers, their behaviour and needs, and thus, starting from digital strategy to a floor label, we try to get the maximum efficiency of our operations.

Check out our digital marketing shopper.

INFLUENCER MARKETING

BLOGVERTISING, VLOGVERTISING, VIDEO MARKETING, BUILDING ONLINE RELATIONSHIP – EPR, INFLUENCERS' EVENTS

Ambassador Programmes and building organic relationships with opinion leaders, which translate into increased awareness of products and their recommendations in networked environments, has been a speciality of our team for over 10 years.

We offer our customers a network of thousands of relationships built for years, which allows us to quickly and effectively launch an effective and engaging brand and product promotion in the blogosphere, on Instagram, Youtube, TiK ToK or Twitter. In this way, we reach a particular target group and engage it effectively. The blogosphere continues to grow and it attracts millions of readers and viewers, affecting their purchasing decisions. It is a form of marketing based on the recognition, authority and personality of an influencer.

We perfectly understand the needs of brands, bloggers and vloggers, which brings to life a natural field of cooperation between the two parties. With our tactics, in this communication channel positive brand experience concerns both online opinion leaders and their followers.

Internet monitoring, thoughtful selection of authors, analysis of their channels and sources of obtaining followers, good cooperation practice and finally accurate measurement of effects are just some of the elements affecting the effectiveness of our marketing experience activities.

  • BTL
  • AMBIENT MARKETING
  • EVENT MARKETING
  • FIELD MARKETING
  • INFLUENCER MARKETING

Digital

BUZZ MARKETING

SOCIAL MEDIA, WORD OF MOUTH MARKETING, INFLUENCER MARKETING, VIRAL MARKETING, CONTENT DESIGN, BRANDED CONTENT

Contemporary e-consumer is very demanding. He looks for opinions, is active in social media, and interacts with brands virtually 24/7.

Social networks, forums, comment sections, consumer services – they are the areas where consumers exchange advice and opinions and on their basis they make decisions on their purchases.

To reach a customer, you need to use the paths that bypass traditional forms of advertising, avoided by Internet users.

CONTENT MARKETING is currently considered to be one of the most effective marketing tools. We will create for you an expert blog, articles, video infographics and all kinds of top level social content and video content.

We effectively create brand and its products experience on Facebook, Youtube, Instagram, in the blogosphere, on horizontal portals or on the brand website.

PERFORMANCE MARKETING

PROGRAMMATIC, E-COMMERCE, SEM/SEO, DISPLAY

Together with our LEVEL-UP MEDIA media house, we focus on the broader use of digital media.

The basis of our campaign is using the data which, combined with technology, allows us to optimize the activity in terms of the objectives of our customers.

Thanks to advanced tools, we integrate CRM system data with media data. We create a common user experience across multiple devices and multiple channels.

We constantly work on understanding and using data for the purpose of making good business decisions. We draw conclusions from previous and current campaigns.

We create dedicated dashboards, offering the possibility to track the results of all channels in terms of qualitative and quantitative KPIs, and adapt them to any parameters from on-site tools.

WEB DESIGN/UX/UI/WEB DEVELOPMENT

VISUAL DESIGN, INTERFACE, INFORMATION ARCHITECTURE, INTERACTION DESIGN, INTERACTIVE PRODUCTION

User experience design is a process which aims to increase customer satisfaction level by making use of the product through the functionality and usability of communication tools. Providing an easy-to-use website or application ensures successful interaction between the customer and the brand.

Needs analysis, disclosing expectations of future users and delivering a product with intuitive operation based on natural reactions is our mission in the advertising and interactive production.

We focus on user-oriented design, i.e. Human Centered Design.

VIDEO MARKETING

ATL, LIFE ACTION, 2D/3D ANIMATIONS, EXPLAINER VIDEO, PACKSHOT, VIDEO INFOGRAPHICS

The consumption of video on demand (VOD) content starts to equal traditional television watching. Most influencers communicate with fans via videos.

A well-developed video marketing strategy requires the diversification of formats and types of video content to match each videosharing type channel.

We have been observing the greatest increase in advertising expense on online video content for years, and not without reason our communication strategies on the consumer market always include branded content video.

Professional film production comprises both the production of spots for TV and cinema, as well as unique and current advertising formats, video posts in social media or video virals – we know the recipe for that. Find out how we build consumer experience using video content.

  • BUZZ MARKETING
  • PERFORMANCE MARKETING
  • WEB DESIGN/UX/UI/WEB DEVELOPMENT
  • VIDEO MARKETING